Communications and Marketing

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先锋道630号
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(248) 370-3184
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GrizzText

SMS messaging, also known as 短信 or GrizzText, is an additional method of communication that 365英国上市官网 will use to communicate with the student population. GrizzText 将被 authorized university departments to relay information for things such as account information, academic advising, registration, financial aid messages, and campus events.

All areas requesting GrizzText 必须 have a university approved technical lead, 从他们的地区, 分配给请求, set up and to manage the account with the 短信 provider. 

Departments interesting in engaging students in mass texting 必须 adhere to the following:

Send request to UCM for approval detailing:

  • Name of proposed texting channel
  • 给学生发短信
  • Student population targeting
  • 文本频率
  • Employees dedicated to manage communication e.g. 回复短信
    • Identify your areas technical lead to manage the account 
    • The expectation is that messages are responded to quickly and that each department has FTE’s ready to respond to inquiries
  • Process of handling opt ins and opt outs
  • Outline of the first 6 months of 短信

UCM will determine whether the department is appropriate for distribution to the requested student population and whether it makes sense as a stand alone channel. Keep in mind that student's do 不 necessarily understand university departmental organization structures.

Once the plan is finalized, please fill out the approval form and UCM will contact with any follow up questions.

Text Messaging Approval Form


其他有用的建议:

  1. 个人 必须选择加入 接收 GrizzText to ensure that their personal details held by the university are updated with any changes to their mobile phone number. Prior opt-in for related purposes is sometimes sufficient - UCM can help evaluate.

  2. All approved officials 必须 abide by all university 短信 policy 并确保:
    1. 消息是有效的
    2. the wording is appropriate
    3. the circulation list is correct

  3. GrizzText 必须 be used as the sole means of communicating an essential message or announcement. The text message 必须 be supplemented by some other means of communication, e.g. an email or paper 不ice to ensure that all students, including those without a mobile phone, receive the message.

  4. GrizzText 必须 用于:
    1. general information to large populations i.e. “Fall classes start Monday!”
    2. repeat reminders of messages already circulated
    3. 个人事务.g., items for sale, farewell messages 

  5. All messages 必须 be tagged with the 适当的标识符.g., school, administrative office so that the recipients of the text can see immediately where it originated.

  6. Messages should be no longer than 160个字符 and should address the student directly, i.e. “你”. They should include essential points plus the instruction: 'check your email for full details' or 'full details to follow by internal post'. When possible abbreviations and txt lingo should be kept to a minimum.

  7. 365英国上市官网 紧急警报 are provided through a different service. If you'd like to opt-in to receive emergency alert texts, visit the 365英国上市官网 Emergency Text Messaging page

  8. eBill (electronic billing) 不ifications are a completely unrelated to this program. For more information visit the Student Financial 服务 eBill page
  9. Additional details and requirements  may be found in Broadcast Text Messaging Policy 425.