A young woman seated in front of computer screens with colorful charts of data displayed.

业务分析

Every day more and more companies are leveraging the benefits of business analytics to improve customer service, 提升业务表现, 识别新的业务市场并推动收入增长. 工业蓬勃发展。. The World Economic Forum predicts that data scientists and analysts will become the number one emerging role in the world by 2022.

不再是IT专业人员的专属领域, the search for business and data analytics skills are appearing in job descriptions in industries such as healthcare, 汽车, 金融服务, 市场营销, 人力资源, 教育及其他. 雇主同意, finding people who have the requisite blend of quantitative computing and business domain knowledge and skills for business analytics is a challenge.

为了迎接挑战, 365英国上市官网 offers a full complement of business analytics programs to meet a variety of educational needs and career aspirations.

项目概述小的需求建议

概述

业务分析 is the creative use of data (big and small and everything in between), 统计数据, 数学建模, 数据库, 电子表格, and computing technology to generate business insights and support managerial decision making throughout an organization.

It combines business knowledge with analytical expertise to tell important stories using the vast amount of data produced by companies today.

Use business analytics to explore, analyze, visualize, simulate, predict and optimize.

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辅修商业分析, you will explore a range of quantitative and computational techniques that have wide use in today’s data-driven business world. 分析学包括统计分析等内容, 数据可视化, 数学建模, 管理科学, 数据挖掘, 预测分析, 数据科学, 计量经济学, 科学计算, 数据准备和清理, 数据仓库和商业智能. Since these high demand skills can be applied in numerous business domains, a 小 in 业务分析 is appropriate for students in any business discipline. 这门辅修课程对所有专业开放.

通过与SAS的合作, 全球领先的分析软件, 365英国上市官网 business analytics students also can earn a Tier 2 SAS Academic 专业化 as part of their degree program. 在这里了解更多有关该计划的信息.

A minor in business analytics is intended for quantitatively and technically strong students in any major interested in developing business and data analytics skills. Such skills are in HIGH demand in the marketplace and can complement almost any major. 下面列出了一些例子.

市场营销
我们如何预测哪些客户可能会购买某些车型?
我们如何使用社交媒体数据来细分我们的客户群?

会计
Can we detect accounting fraud through analysis of detailed financial statements and transaction data?

金融
这个项目有正收益率的概率是多少?
我如何将我的投资组合的表现形象化?

人力资源管理
How can we predict which employees are likely to defect to a competitor or to be a superstar within our company?

管理资讯系统
We need a dashboard that shows key business performance metrics in an easy to understand format.

运营管理
What is the most effective way to schedule our call center staff or to design our new distribution center?

项目概述

专业化

The management information systems undergraduate program includes an optional specialization in business analytics. 学生s choosing to specialize in this area will take three courses to provide them deeper knowledge in this high-demand field.

专业化的要求

必修课程

MIS 4360决策支持系统
MIS 4460商业分析

选择一门选修课

MIS 4410操作分析
MIS 4470数据分析实用计算机
MIS 4500 Web分析
qmm4400管理科学

研究生课程

Employers are seeking professionals across disciplines who can harness data to solve business problems. Professionals seeking to deepen their understanding and develop their skills in harnessing data to identify opportunities, 应对挑战, 影响决策并实施成功的解决方案 can consider the following programs. 这些课程对任何持有学士学位的人开放.

商业分析理学硕士

Designed for professionals seeking to deepen their understanding and develop expertise in harnessing data to identify opportunities, 应对挑战, 影响决策并实施成功的解决方案.

The STEM-designed program combines expert-led courses and experiential learning so students gain knowledge and proficiency in using a variety of statistical and quantitative methods, 计算工具和预测模型.

研究生s of the program will be equipped to use data to solve business problems across industries and disciplines. Industries experiencing strong growth in the use of business analytics include 金融服务, 零售, 卫生服务, 会计与审计, 交通物流, 娱乐, 运动和旅游.

商业分析研究生证书

Ideal for the working professional in any field who is looking to gain knowledge in business analytics.

The 15-credit program includes three core and two elective courses that allow students to explore a range of quantitative and computational techniques that have wide use in today’s data-driven world.

研究生s of the program will be equipped to understand how to understand and apply data to benefit their career or organizational goals. Credits earned can be applied toward an OU 商业分析理学硕士 or a Master or Science in IT 管理.

商业分析专业:MBA

The concentration enhances the MBA education with deeper background in statistical analysis, 数据可视化, 数学建模, 管理科学与数据挖掘.

研究生s can apply these skills to a wide range of business fields as the use of business analytics continues to expand.

资源及建议

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辅修课程要求

马克Isken
指导教师
(电子邮件保护)

MIS商业分析专业

MIS业务分析专业化程序要求

马克Isken
指导教师
(电子邮件保护)

毕业证书

商业分析研究生证书课程要求