Digital marketing course offered on-demand or with instructor

365英国上市官网的 专业及持续教育 现在正在提供 数字营销证书课程 in two ways--on-demand or instructor-led, both are delivered online through Moodle.

这些选项生成数字营销证书, Digital Marketing Institute’s Professional Certificate in Digital Marketing and the Professional Certified Marketer from the American Marketing Association accessible to all types of learners--those who want to move at their own pace and complete the program on their own and those who could benefit from the expertise of an instructor and the connection of others in the same program.

萨曼莎Mertins, a veteran marketing professional with more than 15 years experience, 担任课程的讲师. Not only does she have a lot of experience but Mertins completed the course in preparation for leading the cohorts and lined up real-life examples and additional information that can help students learn the information.

“I plan to provide students with real life examples of the skills they are learning. 比如，SEO实际上是如何工作的. 我在这个行业工作了15年, so I have not only examples that I have implemented myself in just about every one of the areas, but I also understand what’s going on with other brands. 我可以提供完整的景观，”默廷斯说.

The 数字营销证书课程 from PACE  is a practical course designed to help students improve their  knowledge of online digital marketing, 策略, 和测量. Students learn about Google Ads (PPC), Analytics, 脸谱网 Ads, content marketing, SEO and more. Participants will also receive a voucher to take the DMI certifying exam at a Pearson Vue Testing Center. Those who pass the exam will be awarded a PACE Digital Marketing certificate, the Professional Certificate in Digital Marketing from DMI and the Professional Certified Marketer from the American Marketing Association.

按需授课vs教师授课

We’ve written about the on-demand version of the course before. It includes 30 hours of on-demand videos plus resources and 学习材料. Students have six months from enrollment to take the certifying exam at a certified Pearson Vue Testing Center. 这个过程是独立完成的. 欲了解更多信息，请阅读我们的博客。”亲身体验PACE的数字营销课程.”

在教师主导的模式下, students will take the course as a cohort and meet with the instructor and other students live online every other week to discuss, 提出问题并参与到材料中.

“我们鼓励学生每周做一个模块. 我们每隔一周的周三就会见面. 在理想的情况下, they should have done two modules in that timeframe and we can discuss it in the two hours we have to meet together,默廷斯说.

The course content is the same whether on-demand or instructor-led. 所有学生都可以使用课程模块, 包括视频, 学习材料, 实践测试, 小测验. Adding the instructor gives the additional dimension of real-life examples, personal experience and being able to share and discuss with peers.

根据默廷斯的说法, a lot of the course is learning terminology and she said having that foundation of terms and how each impacts a business is important. 作为导师, 她希望确保学生掌握材料, 不只是通过记忆, 而是因为他们真正理解这些概念. 她的工作是确保概念清晰. 默廷斯在结束课程时说, 她草草记了笔记，列举了一些例子, additional resources and tools that she thinks can be helpful to students.

“这是一个不断变化的行业. The students will learn the core concepts and how to look for the latest developments, 数字营销的趋势和变化,默廷斯说.

主要的观众

“The more marketing experience you have before taking the course, the easier it will be, obviously. 然而, you don’t need to be a marketing expert to take this course and learn useful things,默廷斯说.

In fact, she encourages those at any skill level to take the course, including:

• Those in traditional marketing careers who are looking to update their skillset
• Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately
• 企业家和小企业主
• Anyone hoping to implement an up-to-date digital 策略 for their company

“I think there are a lot of people who can benefit from the digital marketing course. I think one group that can really benefit is small business owners who are trying to make a comeback since the pandemic, whether they are trying to increase their foot traffic or online sales in the local area. They will learn a lot about tools and concepts they didn’t know existed before. You don’t need a large budget to make an impact on your local community,默廷斯说.

Mertins said the course helps to establish a marketing intuition in those who aren’t necessarily embedded with a marketing team that has lots of data to make informed decisions.

“This course will set you on a really good foundation for trusting your gut in making marketing decisions,默廷斯说. 

除了认证, students also receive access to DMI’s membership portal and get a one-year Power Membership with the program. This portal has webinars, additional resources and updated information.

For more information on the 数字营销证书课程, visit the PACE网站的数字营销部分. The website has information on both the on-demand as well as the instructor-led course styles.